About Protect For Life
People • Excellence • Collaboration • Innovation
Our Mission
Protect For Life is more than just an insurance and financial services company; we are a group of community-oriented people dedicated to safeguarding the futures of individuals, families and their tamariki throughout New Zealand.
Our Team
The heart and soul of Protect For Life are its people. Our team is a vibrant reflection of New Zealand’s diverse and multicultural community. We are proud Kiwis with strong roots in Māori, Samoan, and Filipino heritage, embodying the contemporary spirit of New Zealand. Our team is passionate about making a positive impact in our community, especially for our tamariki (children). We actively support local charities and non-profit organisations in our neighbourhoods. Our contributions range from financial support to volunteering our time, driven by a genuine desire to give back to the communities we serve.
Meet Our Key People

Tavita Lene Milo
Director and Principal Advisor
With over 18 years of experience in the insurance and personal finance industry, Tavita brings a wealth of knowledge and passion for helping people protect what matters most. As Co-Founder and Director of Protect For Life, he is dedicated to creating genuine connections and delivering advice that makes a lasting difference. Known for his client-first approach, Tavita leads with integrity, ensuring every person and family receives clear, honest, and effective financial guidance. He also believes that by looking after his team, they can be their best in the field, serving clients with excellence and care.

Keven Mealamu
Director
People have always been central to Keven’s professional life. His focus on health, wellbeing, and community service aligns perfectly with the values of Protect For Life. Keven finds great fulfilment in being there for people and families when they need it most, making a significant difference in their lives.

Bryce Tuala
Financial Advisor
With over five years of experience as a financial adviser and more than 20 years in the freight and logistics industry, I bring real-world knowledge and financial expertise to the people I work with. I’m passionate about helping Māori and Pasifika families feel confident in their financial decisions and protect what matters most. My goal is to provide clear, honest advice that supports wellbeing today and builds strong foundations for future generations.

Shaun Thomson
Financial Advisor
Shaun specialises in helping individuals and families navigate wealth protection and creation, providing tailored solutions that align with each client’s unique goals and circumstances. First and foremost, Shaun is a husband to his wife Rochelle and proud father to two energetic young boys. Family is his driving motivation, shaping the empathy and understanding he brings to every client relationship. Outside of advising, you’ll often find Shaun surfing somewhere in the sunny Bay of Plenty. With a strong background in business and a passion for finance, he brings valuable insight and a practical approach to helping clients secure their financial futures.

Hana Setu
Financial Advisor
As a qualified financial adviser, and an investor myself, I focus on helping people plan their first home and retirement goals with KiwiSaver and by seeing the bigger picture and connecting with trusted experts. Guided by whakapapa, I believe in caring for those around us, across generations. Everyone’s journey is unique, and I am here to support you in finding the next right step. My approach centres on protecting what matters most and preparing for the future, always putting people first.

Sofiarose Laufoli
Financial Advisor
Born and raised in South Auckland, I am a dedicated Financial Adviser passionate about empowering our Pasifika Community through financial education and protection. Proud Niuean and Tongan, I bring both cultural understanding and lived experience to my work, helping families navigate the often-overlooked world of personal risk insurance. I believe that understanding financial risk and having the right protection in place can bring peace of mind and create long term stability for families and future generations.
My approach is personal and empathetic, grounded in values of trust, respect, and community. Outside of my work, I am a family-oriented person who loves spending time with loved ones. Family is my biggest motivation and the heart behind everything I do. Driving my purpose to uplift, educate, and protect our community.

Jordan Phelps
Financial Advisor
Jordan is a Financial Adviser passionate about helping New Zealanders make confident, informed decisions about their financial wellbeing. With a background in health and wellness and several years of experience running a personal training business, Jordan developed a deep understanding of what motivates people to take positive, long-term steps for themselves and their families.
Core Values
Our core values shape every aspect of our business and are at the heart of what we do.
People: Connections over commissions.
We believe in building strong, meaningful relationships with our clients. It’s not just about selling insurance and investment packages; it’s about connecting with people, understanding their unique needs, and providing them with the best possible solutions.
Excellence: Leading performance standards.
We strive for excellence in everything we do. Our team is committed to maintaining the highest standards of service and performance, ensuring that our clients receive top-notch care and support.
Collaboration: Working laterally.
Teamwork is essential to our success. We work collaboratively within our company and with our partners to deliver comprehensive and innovative solutions to our clients.
Innovation: Striving to be one step ahead.
In a rapidly changing world, we continuously seek out new and better ways to serve our clients. Innovation is at the forefront of our approach, ensuring that we remain ahead of the curve in providing effective insurance solutions.
Join Us On Our Journey
Protect For Life is here to help you navigate life’s uncertainties and prepare for the future with confidence and peace of mind.
Our diverse, community-focused team is ready to provide you with the personalised insurance solutions you need. We believe in putting people first, ensuring that our clients feel valued, supported, and protected. Discover the Protect For Life difference. Contact us today to learn more about our services and how we can help you secure your future. Join our growing family of satisfied clients and experience the commitment, excellence, and innovation that set us apart. Let us be your trusted partner in protecting what matters most to you.






